A perceptual map allows businesses to understand which brands are their closest competitors and which attributes of their product or brand play the most significant role in differentiating them from competitors.
Here are some examples of how to market mapping works in order to provide your business with efficiency and effectiveness:
The demand for commodities from impacted areas determines whether market-based programming (mapping) is successful. Therefore, evaluations of needs, affordability, and willingness to pay should be included in any market study your team would construct to test the capability of launching market mapping operations.